The Business of Being an Athlete

Do you want to compete successfully on the world stage and enjoy a lucrative career in sport?

Whether you’re just starting out, or you’ve already won accolades and want to take it to the next level, Gold Medal Olympian Kerri Pottharst shows you can achieve greatness, both on and off the field.
 

In The Business of Being an Athlete, Kerri draws from more than twenty-five years’ experience and reveals how the right attitude, the right tools, and the right approach took her from being a part-time athlete to becoming a multi-award winning champion, a hot property for sponsorship, and a successful entrepreneur.
 

In this compelling, step-by-step guide, you will learn how to:
 

  • Develop a ‘gold medal’ mindset and create an unshakeable self belief
  • Sharpen your focus and supercharge your will to win with effective goal setting strategies
  • Surround yourself with an A-Team
  • Use the most effective nutrition, hydration, travel and recovery techniques
  • Schedule and prioritise for maximum success
  • Attract sponsorship, build your media profile and develop your brand
  • Develop other income producing revenue streams
  • Create an online presence using websites and social media
  • Become a successful motivational speaker
  • Create balance and set yourself up for life

 

Filled with brilliant strategies, as well as insights from other world-class athletes, The Business of Being an Athlete is a must-have guide for any determined athlete.

 

 ***  Read the first couple of chapters here.... ***

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Whether you’re just starting out, or you’ve already won accolades and want to take it to the next level, Gold Medal Olympian Kerri Pottharst shows you can achieve greatness, both on and off the field. In The Business of Being an Athlete, Kerri draws from more than twenty-five years’ experience and reveals how the right attitude, the right tools, and the right approach took her from being a part-time athlete to becoming a multi-award winning champion, a hot property for sponsorship, and a successful entrepreneur.
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*** Shipping in Australia ONLY *** Whether you’re just starting out, or you’ve already won accolades and want to take it to the next level, Gold Medal Olympian Kerri Pottharst shows you can achieve greatness, both on and off the field. In The Business of Being an Athlete, Kerri draws from more than twenty-five years’ experience and reveals how the right attitude, the right tools, and the right approach took her from being a part-time athlete to becoming a multi-award winning champion, a hot property for sponsorship, and a successful entrepreneur.
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Testimonials

What Other Champions Are Saying About The Business Of Being An Athlete



The ability to sustain a career and lifestyle in a low profile sport such as beach volleyball takes passion, hard work, preparation, belief and determination. Kerri not only has shown these traits for more than 20 years, but is willing to share the secrets with you. As an athlete she was relentless, willing to do whatever it took to win.

 

Her extensive knowledge, from 1st hand experience is priceless. This book will touch on everything you need to be aware of to reach your goals, regardless of your current sporting level. It is a must have. It will be your handbook for success.

 
One of the reasons for our success on and off the court was our thirst for learning and understanding. We were always asking ourselves, "How do we make it better?" Kerri's book will touch on everything you need to know about how to build a winning career in sport. It is the most comprehensive account of a sportspersons journey. Whether you are a weekend warrior or a professional athlete this book will set you up on the road your success.

 
An amazing athlete, teammate, mentor and now author. Kerri has made an amazing contribution to the sport of beach volleyball and the Australian Sporting Culture. Thanks for the inspiration. 

Natalie Cook OAM - 4 time Beach Volleyball Olympian, 2000 Olympic Gold and 1996 Olympic Bronze

 

One of the best things I heard when I was competing was “If you want to stay in front, act like you’re behind.” This meant that I always had to be on my toes, learning and striving to be better.

 

The Business of Being an Athlete is an invaluable tool full of tips on everything from setting powerful goals to securing sponsorship. I would recommend it to any athlete striving to build a successful career from the sport they love.

Duncan Armstrong OAM - Freestyle Swimming Olympic Gold Medallist 1988, Television presenter and Motivational Speaker.

 

Over the years I have had the pleasure of meeting and observing many elite athletes.  Olympic gold medallist in Beach Volleyball, Kerri Pottharst, is without a doubt one of the best.

 

Elite athletes possess more than just courage and determination. They have a steely resolve that ensures they get the job done. Nothing prevents them from reaching their ultimate goal. They do not waiver and they are blessed with a rich passion for competition and a general love of sport.

 

At the Sydney 2000 Olympics Kerri displayed all those attributes. She and her partner Natalie Cook revelled in playing in front of their home crowd at Bondi Beach. For many Sydney Olympians competing in front of their fellow Australians brought added pressure but Kerri and Nat turned the hometown advantage into a positive and came away with the ultimate prize in sport, an Olympic gold medal.

 

In this book Kerri shows aspiring athletes how, through sheer determination and focus, they can achieve outstanding success on and off the field of play.

 

I would recommend The Business of Being an Athlete to any young person wanting to build a successful career. It is invaluable and inspiring and an impressive read from a much-loved and admired Australian Olympian.

 

The Business of Being an Athlete is Kerri’s blueprint to success. So many great ideas and techniques for getting the most out of life and achieving spectacular success in sport and in business.

John Coates AC – President, Australian Olympic Committee

 

Excelling in your sport is not just about swimming faster, or jumping higher – it's also about believing in yourself, behaving as a role model, and giving the sponsors value. Kerri's book is like the inside scoop on how to reap the rewards of a fabulous sporting career.

 

When I was an up and coming athlete I got a lot of advice and support about how to swim faster, but not many people had input into all the other 'bits' that went with it.  I just stumbled along and learned as I went.  A book like this would have been invaluable to me in preparing me for everything else that went with swimming fast.

 

If you want to learn how to maximize the rewards that can be gained from doing well in your sport, then this book is for you.

Susie O’Neill OAM – Swimming legend. Multiple Olympic, World Championship and Commonwealth Games medallist.

 

The contents of this book would have been invaluable at the beginning of my career – rather than spending so much time and energy re-inventing the wheel it would have been great to have had a manual for the entire car to begin with. 

 

The hardest thing I’ve had to learn over the years has been the most effective ways of networking. The tips laid out in this book are excellent!  It would have also been a bonus to learn the different dress codes early on!

 

It’s taken me years to learn much of the information that Kerri has put together in this book. Even if you think you already have a good handle on some of the topics it’s great to get a different perspective to see if you can fine tune your approach.

Liz Ellis AM – Australian Netball legend

 

As an athlete, my focus in the past has mostly been on training, performing and the day-to-day processes I need to go through to get the best out of myself. It’s difficult to spend time on the other aspects that are also important - PR, Marketing etc. I now realize how important the business side of being an athlete is, especially after success. I would have loved to have read this book earlier in my career to know what to expect and how to get the most out of my career off the snow.

 

I’m still learning every day, about the business of being an athlete and this book has provided me with a great tool to do that.

Lydia Lassila – Aerial Skiing Gold Medallist 2010 Winter Olympics

 

The Business of Being an Athlete is a fascinating book, filled with insights, inspiration and motivation.

Peter FitzSimons – former Wallabies Rugby Union player, Journalist, Author, Radio presenter

 

Turning a childhood dream into a sporting reality takes a lot more than years of training and talent, it also takes a lot of determination, planning and guidance. All too often, athletes forget that being a successful sports person is not just about performing well in their sports, but also about successfully managing every aspect of their lives, both in and out of the sporting arena. The Business of Being an Athlete is a must read book to guide our sporting heroes of tomorrow, drawing from the amazing experiences and insights of a great Australian athlete.

Zali Steggall - 4 x Winter Olympian. Australia’s first ever Winter Olympic medallist, Bronze in Alpine Skiing Nagano 1998

 

You couldn’t ask for a better person to give you advice on this topic. Kerri’s experience in this field is invaluable. She is a master at building relationships, formulating appropriate strategy and thinking outside the square.  I have known Kerri since well before the Sydney Olympics and the tips and advice she gave me transformed my way of thinking about sponsorship and a career after sport.

 

This book is a must for any athlete.

Lauren Burns OAM - Olympic Gold Medallist Taekwondo Sydney 2000, Naturopath, Nutritionist, Herbalist (BHSc)

 

The Business of Being an Athlete is a book that will help athletes achieve success in sport and in life.  This book will give athletes and parents tools to manage their sport and their careers; it will give them the best opportunity to maximise their ability and performances, so they can turn a passion into a career.  A book all aspiring athletes need to read!

Jacqui Cooper – Aerial Skiing 5 time Winter Olympian

 

“A fabulous read – you won’t be able to put it down. The Business of Being an Athlete is Kerri’s blueprint to success. So many great ideas and techniques for getting the most out of life and achieving spectacular success on and off the field.”

Guy Leech - World Ironman Champion & Fitness Expert